Myeongdong

Night view of the Sogong-dong Lotte complex in downtown Seoul, home to the newly rebranded The Grand Lotte Seoul

The Grand Lotte Seoul Opens: Lotte’s New High-End Hotel Brand (2026)

Last updated: August 2026 Quick answer: The Grand Lotte Seoul opened August 14, 2026 — Lotte Hotel & Resorts’ first new high-end brand in nine years, applied to the fully renovated main building of the original 1979 Lotte Hotel Seoul in downtown Myeongdong. The rebrand covers only that main building; the adjacent Executive Tower keeps […]

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Shoppers on the pedestrianized main street of Myeongdong in Seoul

Myeongdong, Seoul: Shopping, Street Food & Things to Do (2026)

Last Updated: July 2026 Quick answer: Myeongdong is Seoul’s busiest shopping and street-food district — a dense, pedestrianized grid of K-beauty flagships, fashion stores, and after-dark food stalls in the city center, two minutes from Myeongdong Station (Line 4). Come for an afternoon of shopping and evening street food; the Cathedral and Namsan cable car

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Neon signs over Myeongdong's shopping street at night, the heart of where to stay in Myeongdong

Where to Stay in Myeongdong: Best Hotels for Every Budget (2026)

Last Updated: June 2026 Quick answer: Myeongdong is the most central, first-timer-friendly base in Seoul, on two subway lines with airport buses at the door. Stay near Myeongdong Station (Line 4) for the shopping and street food; budget rooms run ₩70,000–120,000 and upscale lifestyle hotels ₩250,000 and up. For a first trip, deciding where to

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